Search results for " Ordinal data"
showing 2 items of 2 documents
The importance of wine attributes for purchase decisions: A study of Italian consumers’ perception
2013
"The importance of extrinsic and intrinsic attributes of wine for purchase decisions is the object of a lively debate. As a matter of fact, in recent decades, the shift of consumption motivations from nutritional purposes to drinking for pleasure has caused a persistent decrease in the overall demand. However, the increasing number of product varieties and brands of domestic and imported wine, as well as the increased diversity in wine styles and prices, make the identification of wine purchase drivers difficult. This article investigates the importance of product attributes for Italian consumers when choosing wine. Specifically, a class of statistical models for ordinal data, namely CUB, i…
Modeling Ordinal Item Responses via Binary GLMMs and Alternative Link Functions: An Application to Measurement of a Perceived Service Quality
2010
Evaluation of a service on the basis of consumer opinion is a widespread practice in many fields. The assessment of perceived quality [7] of a service is generally carried out through administration of a questionnaire, composed of several items with responses posed on an ordinal scale, whereby each item represents an important feature of the evaluated service [3, 7]. In this context, the aim is to evaluate something similar to the external effectiveness, that is the part of efficacy related to the satisfaction expressed by the service users for the provided service. A particular and important example of service users is represented by students’ responses measuring the perceived quality of s…